The Algorithm Factory

The AI platform to design, run and manage algorithms that boost your business performance. Embed our operational intelligence and accelerate into the digital age.


Start today to forecast, plan and execute your operation in the following markets:

Start today to forecast, plan and execute your operation in the following markets:

The Algorithm Factory

This is alfa

Use our world-leading algorithms to automate your operational decision making.

Simply connect your data to our microservices API. Widget Brain provides a scalable, cloud-native data platform. It’s cloud independent, secure and allows for rapid scaling in terms of data, nodes, components and machines. It acts as the central data repository for all of the specific Widget Brain components.


Use our optimisation models using the latest machine learning, pattern recognition and A.I. technology.


Our Microservices-based strategy allows you to absorb intelligent modules into your current IT-infrastructure or directly on your equipment.

Speed, security, scale

Run complex calculations on high volumes of data and get your answer in milliseconds by using our scalable serverless code infrastructure.

Real time

Re-optimise your operations in real-time based on the latest information available.

Leadership Team

Nice to meet you

Joachim Arts


Maarten de Boo

Managing Director EMEA

Reinier Meerwaldt

Director Solutions

Berend Berendsen

Managing Director APAC

Stacy Huffstetler

Managing Director North America


EMEA office

Maarten de Boo

Rotterdam Science Tower

Marconistraat 16

3029 AK Rotterdam

The Netherlands

North American office

Stacy Huffstetler


266 Main St

Burlington, VT 05401

United States of America

APAC office

Berend Berendsen

Canberra office

28/8 Trevillian Quay

Kingston ACT 2604



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