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Widget Brain and Ecube Labs announce smart waste management partnership

Ecube Labs, based in Seoul, South Korea, is a leading provider of smart waste management solutions, including solar-powered compacting waste bins. Their smart bins and sensors are helping municipalities to make cities more livable by improving urban waste collection with data driven solutions.

Widget Brain, based in Rotterdam, the Netherlands, will provide microservices to use the data generated by Ecube Labs’ products to better forecast fill rate levels, create optimized routes and re-optimize the operations during the day. The joint solution will help cities increase recycling rates, reduce collection costs and prevent bin overflow.

The joint technology is currently active in the old city of Seoul. Both parties expect to make their joint technology available in Asia, Europe, Australia and USA in the first half of 2017. 

Please contact us if you like to receive more information about this solution.


Prince Constantijn of the Netherlands:

“The collaboration between Ecube Labs and Widget Brain is illustrative for how new startups set up their business. From the start they scale horizontally with international partnerships.”

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Roger Kim, COO of Ecube Labs: “With waste generation rapidly increasing across major cities worldwide, more and more municipalities are investing in smart waste management solutions to cope with rising demands of public service while maintaining fiscal discipline. With this partnership with Widget Brain, Ecube Labs can deliver greater value from waste-related data, resulting in higher demonstrable waste management savings and cleaner public areas for cities.”


Maarten de Boo, partner at Widget Brain: “The data flow from smart assets within smart cities will be used to help municipalities to create an intelligent and dynamic operation to keep the streets clean. Together with Ecube Labs we are implementing advanced forecasting algorithms to detect patterns in behaviour. For example, when it is raining, bins in pedestrian areas are filling up slower than normal.”


About Widget Brain

Widget Brain is passionate about creating smart solutions that have a real impact on daily life. Algorithms that lower CO2, improve recycling rates, save lives, deliver faster, prevent critical failures and decide autonomously.


We are ambitious in achieving our vision of the future. In that future we create a connected universe of things, capable of outperforming everything else in the analogue world in terms of superior service, lowest costs and compatibility with other smart things. We cover the whole of the digital ecosystem, including smarter cities, smarter factories and smarter supply chains.


About Ecube Labs

Ecube Labs Co. Ltd. is a leading provider of smart waste & recycling management solutions that optimize logistics and collection operations. Its product line includes solar-powered compacting waste bins (Clean Cube), wireless fill-level sensors (Clean Cap), and a SaaS solution that helps municipalities plan their waste collection logistics (Clean City Networks).

Ecube Labs helps cities and waste collection organizations reduce operational costs by up to 80% and improve public cleanliness by eliminating overflowing bins.